Many of us might be guilty of having resource-heavy websites with many graphical elements and third-party integrations that can slow our sites down. Fortunately, there are many different ways to develop smart websites that download only the content that you see and need.
Lazy loading and infinite scroll are not brand new technologies. The top social networks have been using this for years, especially when it comes to infinity scroll. The approach is also popular with long (one) page websites.
All websites should consider how implementing one or two technological approaches might help them outrank or outperform there competition. These features can help improve the user experience for all website visitors, which can improve your conversion rate and ranking.
Lazy Load ensures the web browser (like Google Chrome, Safari, and Firefox) will download only the content you see on the screen without wasting valuable server resources and TIME to load offscreen content that might never be seen.
Many website visitors never reach the bottom of a webpage. So why load that content and increase site load times. A better approach is loading the content as they begin scrolling down the page and getting closer to it.