Online lead generation forms are one of the most important elements of a marketing website. We want to get to know a lot about our website visitors, but we can’t ask too many questions at any particular time. We place progressive/dynamic contact forms on the landing pages and display fields according to the lead’s journey.
Ideally, we don’t want to display too many fields in a form, but we can always adjust the form fields according to the data that we already know about our leads. We might ask the name, company, and email address at the first conversion and then ask the phone number, title, company size, company revenue fields at the next conversion opportunity.
By integrating it with our website. The CRM can recognize the lead when they come back to our websites and display form fields on the landing pages that we don’t know about the contact.