Inclusivity and accessibility are more than a trend, but there is a growing need for web design to factor in the needs of people with disabilities. Having a site that every visitor can navigate and interact with is more than just part of good customer service and providing an excellent experience. It can increase conversion, boost your SEO, and help you reach a bigger audience.
- Creating strong color contrast between text and backgrounds;
- Adding focus indicators, such as the rectangular outline that shows up around links when using keyboard navigation;
- Using labels and instructions with form fields rather than low-context placeholder text;
- Using functional alt tags for images (which also boosts SEO!);